Speaker Details: Ashley Wrobel

The Business of UX

User Experience professionals have a plethora of knowledge from a variety of disciplines: psychology, human-computer interaction, graphic design and cognitive science. However, one essential area is often overlooked - business. In this presentation, Ashley will outline how to integrate business thinking into your UX work in order to influence decision makers and be seen as a thought leader at your company.

Ashley Wrobel

Ashley Wrobel

Ashley Wrobel believes that business, UX and visual design should not be siloed. She has taken on each of the roles, sometimes simultaneously. She received an Undergraduate degree from Bradley University in Marketing, an MBA in Marketing Research and Analytics and is currently working on her third degree - a Masters in Human-Computer Interaction at DePaul University. When she’s not at school, painting or traveling the world, Ashley works at Manifest Digital as a Senior UX Manager.