Speaker Details: Jared Spool

How Do We Design Designers?

Why don’t design students coming out of school know about responsive design or creating mobile apps? Why are our self-taught hackers and C.S. grads having a tough time keeping up with the pace of technology innovation?

It’s not that schools or professional development programs are slow to adapt; it’s more complicated than that. But our tendency to focus on skills alone just isn’t sustainable.

Instead, we need to start investing in the ways we create designers and fuel their growth.

Doing just that takes a combination of practical education, soft-skill development, and a commitment to lifelong learning. And in this talk, Jared Spool will dig into all three so you can be a part of developing the next generation of designers.

This vital topic was the focus of a multi-year research program Jared conducted with Dr. Leslie Jensen-Inman to identify how orgs educate, hire, train, and develop designers. Armed with huge amounts of data, the duo then designed and launched Center Centre, a bricks-and-mortar school that cultivates industry-ready UX designers.

So if you’ve ever wished there was a better system to support design thinkers like you, then this is your talk. After all, you could be part of defining the ideal solution.

Jared Spool

Jared Spool

Jared M. Spool is the founder of User Interface Engineering and a co-founder of Center Centre.

If you’ve ever seen Jared speak about user experience design, you know that he’s probably the most effective and knowledgeable communicator on the subject today. He’s been working in the field of usability and experience design since 1978, before the term “usability” was ever associated with computers.

Jared spends his time working with the research teams at the User Interface Engineering, helps clients understand how to solve their design problems, explains to reporters and industry analysts what the current state of design is all about, and is a top-rated speaker at more than 20 conferences every year.

With Dr. Leslie Jensen-Inman, he is starting a new school in Chattanooga, TN to create the next generation of industry-ready UX Designers. Earlier this year, the school, under the nickname of the Unicorn Institute, launched a Kickstarter project that successfully raised more that 600% of its initial goal.

He is also the conference chair and keynote speaker at the annual UI Conference and UX Immersion Conference, and manages to squeeze in a fair amount of writing time. He is author of the book, Web Usability: A Designer’s Guide and co-author of Web Anatomy: Interaction Design Frameworks that Work. You can find his writing at uie.com and follow his adventures on the twitters at @jmspool.