Speaker Details: Jonathan Morgan

How we will shop: Ubiquitous Computing and the In-store Shopping Experience

A wave of new technologies are working to embed computation into the retail environment. This means new kinds of in-store devices. It means new ways of understanding how people shop. It means technologies that communicate with smartphones, tablets, and other personal devices. But what it really means is that stores will be designed with computation as an integral part of the shopping experience. The technologies are here. Estimote Beacons, for example, are distributed wireless sensors that can be used for indoor navigation support, proximity marketing, and contact-less payment. And iOS7 includes iBeacon, a technology for seamlessly connecting multiple devices in a close-range physical spaces. You know how to design an e-commerce app, but how do you design for this? In this presentation, Jonathan Morgan will walk through his 2 year process of defining The Principles of Pervasive Retail Application Design. He’ll walk through several real-world examples, including a live demonstration an iBeacon driven application.

Jonathan Morgan

Jonathan Morgan

Jonathan’s professional experience spans more than 15 years and includes leading UX teams for industry leaders in retail/commerce, technology, healthcare, manufacturing, insurance, finance, education, and the federal government. For several years, his focus has been on conducting and reviewing research to guide how we should approach the design of digital artifacts for use in ‘intelligent’ physical spaces.