Workshop Details: Scott Kubie, Michael Metts

Communicating Content Strategy: Visual Tools for Content Planning and Production

Full-Day • 9am - Noon, 2pm - 5pm • Herron School of Art & Design

Impatient stakeholders and “visual thinkers” happily skip past content strategy singing Lorem Ipsum all the way. And who can blame them? Spreadsheets and briefs aren’t fun and pretty like prototypes and mockups.

We’ve learned that a spoonful of wireframes helps the content strategy go down. Just because words are the output of most content planning doesn’t mean our deliverables have to be dry.

UX teams need better tools—visual tools—for communicating content strategy. This workshop can help.

Scott Kubie

Scott Kubie

Scott Kubie uses research, writing, sketching and diagramming to design better products and experiences. He is Lead Content Strategist at Wolfram, makers of Mathematica and Wolfram|Alpha. He runs the Content Nerds Des Moines meetup group, led Des Moines’ first World IA Day in 2014, and was lead writer for the 2014 Information Architecture Summit. Scott likes concept models, design frameworks, articulate visions, and purposeful products. He wouldn’t say no to a gluten-free donut, thank you.

Michael Metts

Michael Metts

Michael Metts is a Chicago-based content strategist at Wolfram and co-owner of Metts Photo.

His journalism training and experience has led him to believe that great UX work involves listening and telling a story, in that order. 

Prior to joining Wolfram, Michael was a content strategist at the Free Methodist Church – USA where he worked on web content and processes that served over 1000 churches. He has spoken previously at Confab Central as well as smaller workshops and training sessions.